Erica Zhao is a Singapore-based lifestyle content creator, proud mother of three lovely kids and a travel enthusiast. She curates content on her social media account @princessezyt, focusing on fashion, parenting, food and beauty.

“To me, excellence is timeless. It is about being true to yourself and also being consistent. Excellence is being authentic, and the fact that I am able to influence with intention… I have shopped in Paragon since I was in my twenties. It is like a shopping haven to me, and my favourite brand is there: Ferragamo.”