Maison Margiela Fragrance

Maison Margiela’s first fragrance, Replica, in partnership with L’Oréal was introduced in 2009 and remains an iconic best seller today, capturing memories that we all share, inspired from the ‘Replica’ collection of clothing and accessories by the Maison Margiela Fashion House in 1994.

Every scent instantly evokes images, impressions, and positive emotions that echo the collective unconscious as well as our own personal history. Familiar memories are captured in each Replica bottle, which are meticulously named - such as Lazy Sunday Morning and Beach Walk - transporting us to the realms of our collective memory.