Rio Furqan Saini, founder of Major Minor Agency and co-founder of BBTBC Studio, is an award-winning creative director whose fashion image work for key clients like Paragon, Prada and Bottega Veneta blends high culture references, emotional memory, storytelling and striking visuals. His research and practice meet at the intersection of fashion image, creative narrative, emotion and memory.

“I would say excellence is being part of this world, not just performing professionally but taking on everything with aplomb, and that includes personal life as well. I have always felt that it is important to walk to your own drumbeat.”