Ishpal and Serina Bajaj are the husband-and-wife duo behind Kind Kones, a Singaporean plant-based ice cream brand. Ishpal leads strategy and growth while Serina drives the brand vision and product development. Their Paragon outlet reflects a purpose-driven brand that proves plant-based living can be kind, conscious and irresistibly delicious.

“Excellence is an ongoing process of self-development and recognising that we are all works in progress. In our generation, if we make a mistake, we accept that, and I think that allows us to move forward as well.”